Why I use AI to write articles but not to design factions (and why you should too)
AI is a tool for shipping. AI is not a tool for taste. Here is the line I draw between what AI writes and what I write.
How I pick the best keywords for EFURC articles (the 3-criteria framework)
Search volume. Competition. Buyer intent. Here is how I score each keyword and pick the winners.
How I track every product launch in Notion (the 7-database system)
Articles. Products. Lore book chapters. EFURC cards. T-shirt drops. Press releases. Discord posts. Email sends. Here is the schema.
The best Roblox RPG of 2026 (and why EFER is on the list)
I tracked the top 20 Roblox RPGs by DAU for 12 months. Here is the data, the design lessons, and where EFER ranks.
How I wrote 60,000 words of lore in 9 months (without burning out)
The 2,000-words-per-week cadence. The faction rotation. The outline-first workflow. Here is the production system that shipped the lore book.
Card spotlight: Sylvan Elder — the card that broke the meta
Sylvan Elder is the most-played card in EFURC v0.2. Here is why, how the playtesters found it, and what the nerf means.
How I write product descriptions that convert (the 4-paragraph formula)
Every product page on farouks-fusion.com follows the same 4-paragraph formula. Here it is — you can copy it.
The Roblox → EFURC player conversion funnel (and how to optimize it)
47% of EFER players have tried EFURC. Here is the funnel, the bottlenecks, and how to push that to 80% by Q1 2027.
How I design an EFURC card effect in 5 minutes (the template)
Every EFURC card follows the same template. Name. Cost. Type. Effect. Lore hook. Here is the template and how to use it.
Lore book v2 launch day — Nov 17, what ships, what you get
8 chapters. 60,000 words. 9 essences. 55+ NPCs. EFURC TCG appendix. The complete EFER codex, v2 ships Nov 17.