Steam Next Fest Dec 15 — 18,000 demo downloads, 1,200 wishlists added
Steam Next Fest was the biggest single-day event for the demo. Here is what happened, what worked, and what I would change.
How I track conversion rates across 7 channels (the spreadsheet)
Lore book. T-shirts. EFURC. Steam. Discord. Gumroad. TeePublic. Here is the conversion-rate sheet I update weekly.
Holiday gift guide — the best fantasy gifts under $50 (2026 edition)
Lore books. TCG decks. Faction T-shirts. Steam wishlists. Here is the gift guide for every fantasy fan on your list.
Steam page went live Dec 1 — 4,800 wishlists, 38,000 page views
The Steam page is live. Here is what happened in the first 24 hours — wishlist velocity, traffic sources, and the algorithm boost.
Black Friday 2026 recap — 312 bundles, $23,388 revenue
The biggest single-day revenue event of the year happened. Here is exactly what happened, who bought, and what we learned.
Discord moderation 101 — how I keep 2,000 members safe (and the rules)
A 2,000-member Discord needs rules, moderators, and a culture. Here is the playbook.
Why I built the EFER Steam demo with Unity, not Roblox (and why it matters)
Roblox games cannot ship to Steam. The Steam demo is a different product, built with a different engine, with a different audience.
How I wrote a lore book chapter in 1 day (the sprint workflow)
Most chapters take 4 weeks. Some take 1 day. Here is the workflow that makes 1-day chapters possible.
Black Friday final checklist — 24 hours to the biggest sale of the year
Email blast. Twitter thread. Discord pin. Reddit post. Gumroad scheduled price drop. Here is every final touch.
Lore book v2 first-week sales recap — 487 copies, $4,866 revenue
Lore book v2 shipped Nov 17. Here is what happened in the first 7 days — sales, geography, top traffic sources, and what we learned.