Planning scenario. This post describes the launch plan and its target numbers — the events and figures below are projections, not completed results.
Every Steam launch gets a 7-tweet thread. The template is structured for max engagement + Steam algorithm boost. Here it is.
The 7-tweet template
Tweet 1: The hook (1 sentence + image)
The single most compelling fact about the launch. Image: the launch trailer thumbnail.
Example: “Today we launched Eternal Fusion on Steam. 60,000-word lore book. 22 factions. 30 hours of content. $19.99. Here is what happened in the first 24 hours ↓”
Tweet 2: The numbers (1-2 sentences + screenshot)
Day-1 numbers. Screenshot of the Steam dashboard.
Example: “Day 1 numbers: 1,247 units sold. $24,917 revenue. Featured in Popular New Releases + Discovery Queue. Every Steam player saw the game today.”
Tweet 3: The geography (1 sentence + image)
Map of top countries. Image: world map with countries highlighted.
Example: “Day 1 geography: 36% USA, 19% China, 9% Germany, 7% UK, 6% Russia, 23% other. The game is global from day 1.”
Tweet 4: The press (1-2 sentences + screenshot)
Notable press coverage. Screenshot of PC Gamer headline.
Example: “PC Gamer ran a 1,200-word review today. 3 indie blogs covered the launch. Total press reach: 2.4M monthly visitors.”
Tweet 5: The thank-you (1-2 sentences)
Thank the community. Personal touch.
Example: “Thank you to the 2,400 Discord members, the 6,170 Steam wishlisters, and the 1,847 lore book readers. This launch is the result of 9 months of work. You made it possible.”
Tweet 6: The next milestone (1-2 sentences)
What’s next in the roadmap.
Example: “Next up: EFURC v0.3 launches Feb 22 with the Outsiders faction (16 new cards + the Exile mechanic). Lore book v2.1 launches Mar 15 with the Outsiders chapter. The 2027 plan is on track.”
Tweet 7: The CTA (1 sentence + link)
Buy link + Discord invite + lore book link.
Example: “Buy on Steam: [link]. Join Discord: [link]. Get lore book: [link]. The next chapter starts now.”
Why this works
- Hook first. Twitter users decide in the first 3 seconds. The hook is what makes them keep reading.
- Numbers second. Real numbers prove the launch was real. Numbers are the most-shared content on launch day.
- Geography third. Maps + visuals get 2-3x more engagement than text-only tweets.
- Press fourth. Press coverage adds credibility. Anyone who Googles EFER after launch will find press.
- Thank-you fifth. Personal thanks humanize the launch. The community is what made it possible.
- Next milestone sixth. Forward momentum keeps the launch story going. The thread is a 7-day content cycle.
- CTA seventh. Every thread needs a conversion. The CTA is the conversion.
What this means for your launch
If you are launching a Steam game, write the 7-tweet thread the day before launch. Schedule it for launch day, 9am EST. The thread will drive day-1 sales + Steam algorithm boost + press amplification.
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