Planning scenario. This post describes the launch plan and its target numbers — the events and figures below are projections, not completed results.
Jan 22 is launch day. Here is the 7-day countdown.
Day -7 (Jan 15) — Email blast
- Email blast to 6,170 Steam wishlists + email subscribers.
- Subject: “EFER launches Jan 22 on Steam — your wishlist reminder.”
- Body: 1-paragraph hook + Steam page link + Discord invite + lore book CTA.
Day -6 (Jan 16) — Twitter thread
- 5-tweet thread about the 60,000-word lore book.
- Tweet 1: Hook (the most compelling fact)
- Tweet 2: Lore book sample (2 free chapters)
- Tweet 3: Faction theses (all factions in one image)
- Tweet 4: Steam page link + countdown
- Tweet 5: Discord invite
Day -5 (Jan 17) — Discord announcement
- Pinned message in #announcements: 5-day countdown.
- Embed the trailer + Steam page link.
Day -4 (Jan 18) — Reddit r/IndieGaming post
- “EFER launches on Steam Jan 22 — 60,000-word lore book, 22 factions, $19.99”
- Body: 1-paragraph hook + screenshots + Steam link.
Day -3 (Jan 19) — Steam demo spotlight
- Demo event page goes live.
- Wishlist push via Steam algorithm.
- Email blast #2: “Steam Next Fest demo — play free today.”
Day -2 (Jan 20) — Press release
- Press release embargoed for Jan 22, 9am EST.
- Sent to 30 outlets (PC Gamer, Rock Paper Shotgun, Kotaku, etc.).
Day -1 (Jan 21) — Final prep
- Verify Steam page is live and showing launch day.
- Verify Discord invite is set to expire after launch (prevent spam).
- Verify email list is ready for launch-day blast.
Day 0 (Jan 22, 9am EST) — LAUNCH
- Steam full release goes live.
- Email blast #3: “EFER is LIVE on Steam.”
- Twitter: launch announcement.
- Reddit: launch-day post.
- Discord: launch-day pinned message.
- Press release embargo lifts.
Day +1 to +7 — Post-launch
- Day +1: respond to all Steam reviews (78% positive target).
- Day +3: post-launch Twitter thread with day-1 sales numbers.
- Day +7: full launch recap article on farouks-fusion.com.
What this means for the launch
The 7-day countdown is the launch playbook. Every step is timed, every email is drafted, every social post is pre-written. The launch day itself just executes the playbook.
📎 Related articles
Share
Agree, disagree, or caught something off? The comment form is below — I read all of them.
