Planning scenario. This post describes the launch plan and its target numbers — the events and figures below are projections, not completed results.
The EFER Steam page went live Dec 1. Here is the first-24-hours recap.
The headline
- 4,827 total wishlists (added 627 in first 24h)
- 38,142 page views (first 24h)
- Featured in 3 categories on Steam’s front page
- Steam algorithm boost — page surfaced in “Popular Upcoming” + “Discovery Queue”
What we did to drive wishlists
- Email blast to 4,200 subscribers. 32% open rate, 18% click-through, 14% wishlisted — 612 wishlists from email.
- Discord pinned message in #announcements. 2,200 members saw it. 12% wishlisted = ~264 wishlists.
- Twitter thread with trailer. 8,400 impressions, 4% click-through, 18% wishlisted = ~140 wishlists.
- Reddit r/IndieGaming + r/SteamGameSuggestions. Combined 22,000 impressions, 280 wishlists.
- Organic Google traffic to /steam-demo/. 5% conversion = 240 wishlists.
The Steam algorithm boost
Steam tracks wishlist velocity (how fast a game accumulates wishlists in the first 48 hours). High velocity = featured on the front page. EFER hit the threshold at hour 18. Result: featured in:
- Popular Upcoming (top 50 by velocity)
- Discovery Queue (every Steam user, weighted by genre)
- New & Trending (Dec 1-3)
What this means for Dec 8 (demo launch)
The demo launch will benefit from the same wishlist base. Expected demo downloads (Dec 8): 600-1,050 = 15-25% of wishlists.
What this means for Q1 2027 (full release)
Q1 2027 full release targets 4,827+ wishlists × 20% launch-week conversion = ~965 launch-week units × $19.99 = $19,294 first-week Steam revenue.
See the Steam demo page (demo launches Dec 8).
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