Steam launch Dec 1st — the final 4-week checklist
4 weeks out. Every deliverable, every deadline, every approval. Here is what the Steam launch actually requires.
EFURC v0.2.1 patch notes — Void-touched buff, Sylvan Heal nerf
The first balance patch. What we changed, why we changed it, and what the meta will look like after.
How I grew the EFER Discord to 2,000 members (without ads)
Discord growth is a slow game. Here is the 4-channel strategy, the daily activity loop, and the conversion-to-lore-book math.
Black Friday: 50% off the Faction Bundle (Nov 24 only)
Lore book + 7 T-shirts + EFURC early access for $74.99. One day. One deal. Here is the math behind the discount.
Lore book v2 cover reveal — what changed, what stayed, what is new
The v1 cover sold 200 copies. The v2 cover is going to sell 2,000. Here is the design process and what we learned.
Lore book Chapter 8: How the Alliance learned to bridge the factions
The Alliance is not a faction. It is the decision to bridge the factions that disagree. Chapter 8 is what reframes them.
Why I stopped chasing virality (and what I do instead)
Viral hits are a lottery. Compound growth is a strategy. Here is why I traded one for the other.
EFURC v0.2 launch recap — 1,200 players, 4,200 matches, 32 new cards
The numbers from the first 7 days of EFURC v0.2. Total players, total matches, top decks, biggest surprises.
How I priced the Faction Bundle at $149.99 (and why it converts)
The math behind the bundle price. The anchor prices. The savings. Why $149.99 is the sweet spot for a Roblox-to-Steam audience.
Why I wrote the lore book before I finished the game
The lore book is what made EFER possible. Here is why writing 60,000 words before shipping was the right move.