Planning scenario. This post describes the launch plan and its target numbers — the events and figures below are projections, not completed results.
Black Friday is Nov 27. 24 hours. Here is the final checklist.
The day-before checklist (Nov 26)
- Email blast — schedule the Black Friday email for Nov 27, 9am EST. Subject line: “50% off the Faction Bundle — 24 hours only.”
- Discord pin — pin the #merch-drops message in the announcement channel.
- Twitter thread — pre-write the 5-tweet thread, schedule for Nov 27, 9am EST.
- Reddit post — pre-write the r/Roblox post, schedule for Nov 27, 6am EST.
- Gumroad scheduled price drop — set the bundle price to drop to $74.99 at 12:00am EST and revert to $149.99 at 11:59pm EST.
- /black-friday/ live — verify the countdown timer is counting down to Nov 27, 12:00am.
The day-of checklist (Nov 27)
- 12:00am EST — verify the Gumroad price dropped to $74.99.
- 9:00am EST — send the email blast, post the Twitter thread, pin the Discord message.
- 12:00pm EST — check sales. Target by noon: 100 bundle sales.
- 6:00pm EST — check sales. Target by 6pm: 200 bundle sales.
- 11:59pm EST — verify the Gumroad price reverts to $149.99. Post a “Black Friday is over” recap.
What we expect
300-500 bundle sales at $74.99 = $22,500-37,500 in 24 hours. The biggest single-day revenue of the year.
What this means for the rest of Q4
The Black Friday buyers become the December email list. December 1 (Steam page launch) emails the list. December 8 (Steam demo opens) emails the list. December 22 (holiday gift guide) emails the list. Every December product launch gets the Black Friday buyers as a 300-500-strong email segment.
See the Black Friday deal page.
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