Black Friday 2026 is over. Here is the full recap.
The headline
- 312 bundles sold in 24 hours
- $23,388 in revenue (after Gumroad fees)
- $74.99 ARPU (50% off the $149.99 bundle)
- 312 new email subscribers (one per buyer)
By the hour
- 12:00am-9:00am EST: 84 sales (the early-bird wave)
- 9:00am-12:00pm EST: 142 sales (the email blast hit)
- 12:00pm-6:00pm EST: 62 sales (steady afternoon)
- 6:00pm-11:59pm EST: 24 sales (last-call window)
By geography
- USA — 41%
- UK — 12%
- Canada — 9%
- Germany — 8%
- Australia — 5%
- Other 23 countries — 25%
Top traffic sources
- Email list — 47% (the pre-launch email blast worked)
- Discord — 23% (the pinned #merch-drops message worked)
- Direct — 18% (the /black-friday/ page worked)
- Twitter / Reddit — 8%
- Google organic — 4% (the articles drove it)
What we learned
- The email list is the #1 revenue driver. 47% of Black Friday sales came from email. Building the list all year paid off in one day.
- Discord is the #2 revenue driver. 23% of sales came from Discord. The pinned message + early announcement mattered.
- /black-friday/ is a real conversion page. 18% direct traffic to /black-friday/ means the page ranks + converts. The live countdown timer + price anchors + scarcity copy all worked.
What this means for Q1 2027
The 312 Black Friday buyers are now in the email list. Q1 2027 launches (Steam full release, lore book v2.1, EFURC v0.3) email this list. Repeat-buyer rate for Q1: 15-20% = 47-62 Q1 buyers from Black Friday alone.
See the Faction Bundle — back to $149.99 (regular price).
