Discord Webhook Setup · Auto-Bridge for Articles + Drops · Farouk Fusion

DISCORD BRIDGE · AUTOMATION · 2026-08-26

Discord Webhook Setup

How to wire the Farouk Fusion Discord so every new article, devlog, and T-shirt drop auto-posts to the #news channel. 5-minute setup, no code.

Why set this up

The Discord auto-bridge means:

  • 📰 Every new article from /news/ auto-posts to #news within 60 seconds
  • 🎴 Every EFURC card reveal auto-posts to #efurc-cards
  • 👕 Every TeePublic drop auto-posts to #teepublic
  • 🤖 Every JKP agent update auto-posts to #jkp

Your Discord becomes the live pulse of the universe. You check it once a day. You see what shipped. You click through.

Step 1: Create the Discord webhook

Discord server → Server Settings → Integrations → Webhooks → New Webhook

  • Name: “FF News Auto”
  • Channel: #news
  • Copy the webhook URL (looks like https://discord.com/api/webhooks/123456789/abcdef...)

Step 2: Add the webhook to .env

On the server that runs the website (where the deploy scripts live), open .env and add:

DISCORD_NEWS_WEBHOOK=https://discord.com/api/webhooks/your-webhook-url-here

For multi-channel setup (news + efurc-cards + teepublic + jkp), add separate webhooks:

DISCORD_NEWS_WEBHOOK=https://discord.com/api/webhooks/news
DISCORD_EFURC_WEBHOOK=https://discord.com/api/webhooks/efurc-cards
DISCORD_TEEPUBLIC_WEBHOOK=https://discord.com/api/webhooks/teepublic
DISCORD_JKP_WEBHOOK=https://discord.com/api/webhooks/jkp

Step 3: Run the deploy script

On the same server, run the bridge scripts:

cd "E:/MywebsiteFF/Main Website and APP FF/Main-Farouk-Fusion-Website-and-APP-/"
node scripts/retro-post-news-to-discord.mjs --apply  # seeds #news with the 16 existing articles
node scripts/post-news-to-discord.mjs 3695 --apply    # posts a single new article

The bridge is now live. Every new article auto-posts within 60 seconds of publish.

What the post looks like

Each post is a Discord embed:

  • 📌 Article title as the embed title
  • 📝 First 240 chars of the excerpt as the description
  • 🎨 Color-coded left border (gold = EFER Devlog, cyan = TCG Updates, green = Store, purple = AI Agent)
  • 🔗 Click-through to the article on farouks-fusion.com
  • 🏷 “Farouk Fusion · [lane]” footer

What the Discord looks like when it’s working

You open Discord. The #news channel shows the latest article at the top. The embed has a gold border (it’s a devlog). Click → land on the article → read → click the lore book link at the bottom → buy on Gumroad.

The funnel: Discord → farouks-fusion.com → Gumroad. Three clicks. That’s the conversion path.

What about Discord discovery?

Submit your server to disboard.org and top.gg — both free. They index Discord servers by category. Game servers get featured weekly.

What about the broader funnel

The Discord bridge is one piece. The full funnel is:

  1. YouTube Shorts (Tier 2 Shorts — when the video pipeline is unblocked)
  2. Roblox game (top of funnel, free, players discover lore)
  3. Lore book (Gumroad — primary monetization)
  4. TeePublic merch (loyalty loop)
  5. EFURC TCG (recurring engagement)
  6. Patreon (recurring revenue)
  7. Discord (community moat)
  8. Discord auto-bridge keeps the Discord alive with new content
  9. Discord drives traffic back to the site and the Gumroad products

The Discord is the retention engine. The site is the conversion engine. The lore book is the spine.