Lore book v2 shipped Nov 17. Here is the first-week recap.
The headline
- 487 copies sold
- $4,866 revenue (after Gumroad’s fees)
- $9.99 ARPU (no discounts in week 1)
- 237 free upgrades to v1 buyers
The geography
- USA — 38% of sales
- UK — 14%
- Canada — 9%
- Germany — 7%
- Australia — 5%
- Other 27 countries — 27%
The top traffic sources
- Direct / Email — 42% (the pre-launch email blast worked)
- Google organic — 28% (the SEO articles drove it)
- Discord — 18% (the #announcements channel worked)
- Twitter / X — 8% (the thread worked)
- Other — 4%
What we learned
- The pre-launch email blast was the #1 driver. 42% of sales came from the email list. The list is the asset.
- SEO took 6 months to pay off. The articles published in Tiers 6-15 drove 28% of sales. SEO is a long game.
- Discord is not optional. 18% of sales came from Discord. The community is the conversion engine.
What this means for the next launch
The Black Friday bundle push (Nov 24) should 5x these numbers. Expected: 2,000-3,000 bundle sales at $74.99 = $150,000-225,000 in Black Friday revenue alone.
Get lore book v2 (free upgrade if you own v1).
