Pricing a bundle is the most underpriced lever in indie game dev. Here is the math behind the Faction Bundle.
The component prices
- Lore book: $9.99
- 7 faction T-shirts: $22 × 7 = $154
- EFURC v0.2 early access: $19.99 (estimated value)
- Steam demo priority access: $9.99
Sum of components: $193.97
The bundle price
$149.99 (save $43.98)
Why this price point works
- It is under $200. Buyers anchor to the $200 line. $149.99 feels like a bargain.
- The savings are real. 23% off is meaningful — not so deep that buyers think the components are worthless, not so shallow that buyers think “why bother.”
- It targets Steam buyers, not Roblox buyers. Steam buyers have higher disposable income. Roblox buyers (mostly under-18) don’t have $149 to spend. The bundle is for the adult fan.
What the math looks like
50 bundle sales/month × $149.99 = $7,500/month from one product. That is a full-time salary from a single product line.
What this means for your products
If you have a Roblox game with merch, a lore book, and a TCG, build the bundle. The bundle is the highest-AOV product you can ship.
