Why I use AI to write articles but not to design factions (and why you should too)
AI is a tool for shipping. AI is not a tool for taste. Here is the line I draw between what AI writes and what I write.
The Roblox → EFURC player conversion funnel (and how to optimize it)
47% of EFER players have tried EFURC. Here is the funnel, the bottlenecks, and how to push that to 80% by Q1 2027.
How I grew the EFER Discord to 2,000 members (without ads)
Discord growth is a slow game. Here is the 4-channel strategy, the daily activity loop, and the conversion-to-lore-book math.
Steam launch Dec 1st — the final 4-week checklist
4 weeks out. Every deliverable, every deadline, every approval. Here is what the Steam launch actually requires.
Why I stopped chasing virality (and what I do instead)
Viral hits are a lottery. Compound growth is a strategy. Here is why I traded one for the other.
Why most Roblox devs earn under $1,000 per year (and how to fix it)
Gamepasses alone will not pay rent. Here is the 7-route diversification framework that turned my $200/month Roblox game into a $3,000/month business.
7 routes to monetize a Roblox game (with real revenue numbers)
Gamepasses, premium payouts, dev products, merch, lore books, courses, sponsorships. Here is every route and what each one actually earns.
The 5 factions that show up in every most-played Roblox fantasy game
Light vs dark. Nature vs machine. Honor vs pragmatism. Memory vs forgetting. These 5 faction theses are universal — and EFER ships all 5.
The Roblox to Steam launch checklist I wish someone gave me
12 steps. 4 months. $0 in marketing budget. Here is the exact sequence I followed to launch my Roblox game on Steam.
Why I stopped using Roblox Studio defaults (and what replaced them)
After 3 years building EFER on Roblox, I deleted every Roblox default I had been using. Here is what replaced each one and why.