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47% of EFER (Roblox RPG) players have tried EFURC (the TCG). Here is the funnel, the bottlenecks, and the optimization plan.

The current funnel

1. EFER player → sees EFURC link in game menu → 87% click
2. Clicked → opens EFURC Roblox place → 68% play first match
3. Played first match → completes match → 78% play second match
4. Played second match → joins the Discord → 32% join

End-to-end conversion: 87% × 68% × 78% × 32% = 14.5%

The bottlenecks

1. First-match completion rate (68%) — 32% of clickers quit before completing the first match. The EFURC tutorial needs to be 2 minutes shorter.
2. Discord join rate (32%) — the Discord join CTA in the post-match screen is too easy to miss. Needs a modal popup.

The optimization plan

1. Q4 2026: Cut the EFURC tutorial from 5 minutes to 3 minutes. Add the Discord modal popup.
2. Q1 2027: Add a “starter deck” reward for first match (1 free card pack).
3. Q2 2027: Add cross-faction achievements (e.g., “win 10 matches with Sylvan + 10 with Cursed”).

What this means for the conversion rate

If both bottlenecks clear, the funnel converts to 87% × 85% × 90% × 60% = **40%** by Q2 2027. That is 3x the current rate.

Why EFURC is not a Slay the Spire clone.