Planning scenario. This post describes the launch plan and its target numbers — the events and figures below are projections, not completed results.
The Friday TeePublic launch is the single most consistent revenue stream I have. Week 2 numbers are in.
Week 2 winner
The Sylvan Communion design beat the other 6 new shirts by 3x. Total sales: 47 units. Revenue: $235.
Why it won
- Strong silhouette — the tree-canopy shape reads at thumbnail size
- Muted palette — fits TeePublic’s “soft aesthetic” buyer
- Faction-coded color — Sylvan green is recognizable to EFER fans
What I learned
Faction-coded designs sell. The week 1 winner was also a faction design (Korgax Battle-Trance, 41 units). Generic “fantasy T-shirt” designs sell at 5-10 units. The faction signal is the entire conversion.
Week 3 lineup
Friday: 5 new faction designs (Cursed Void, Aeldric Light, Clockwork Gear, Korgax Banner, Sylvan Memory). Estimated revenue: $300-500.
What this means
Consistent weekly drops + faction-coded designs = predictable TeePublic revenue. By month 6, this should be a $1,500-2,500/month channel.
See the planned Faction Bundle →
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Agree, disagree, or caught something off? The comment form is below — I read all of them.
