How I wrote 60,000 words of lore in 9 months (without burning out)
The 2,000-words-per-week cadence. The faction rotation. The outline-first workflow. Here is the production system that shipped the lore book.
How I write product descriptions that convert (the 4-paragraph formula)
Every product page on farouks-fusion.com follows the same 4-paragraph formula. Here it is — you can copy it.
Lore book v2 launch day — Nov 17, what ships, what you get
8 chapters. 60,000 words. 9 essences. 55+ NPCs. EFURC TCG appendix. The complete EFER codex, v2 ships Nov 17.
Lore book v2 cover reveal — what changed, what stayed, what is new
The v1 cover sold 200 copies. The v2 cover is going to sell 2,000. Here is the design process and what we learned.
Black Friday: 50% off the Faction Bundle (Nov 24 only)
Lore book + 7 T-shirts + EFURC early access for $74.99. One day. One deal. Here is the math behind the discount.
Why I wrote the lore book before I finished the game
The lore book is what made EFER possible. Here is why writing 60,000 words before shipping was the right move.
How I priced the Faction Bundle at $149.99 (and why it converts)
The math behind the bundle price. The anchor prices. The savings. Why $149.99 is the sweet spot for a Roblox-to-Steam audience.
Lore book Chapter 8: How the Alliance learned to bridge the factions
The Alliance is not a faction. It is the decision to bridge the factions that disagree. Chapter 8 is what reframes them.
Lore book Chapter 7: How the Arctic learned to endure
The Arctic are not slow. They are deliberate. Chapter 7 is what reframes the faction from "weak" to "wise."
The EFER Q4 launch roadmap — what ships in October, November, December
EFURC v0.2 in October. Lore book v2 in November. Steam page in December. Here is every milestone, every release, every product.